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2013 Bake Sale!

May 1, 2013


YES! It’s happening. Apologizes for not updating this website sooner. Here’s all the important details for the 2013 San Francisco Food Blogger Bake Sale

When: Saturday May 4th, from 10AM-4PM.
Where: Omnivore Books on Food3885 Cesar Chavez St, San Francisco.

Omnivore Books partnered with us last year and we had a fabulous experience hosting the bake sale there. Also, the day of the sale *Fabio Viviana from Top Chef* will be there with a book signing! (As if home made treats from local bakers/bloggers wasn’t enticing enough!)

1. What do I bake?
The Google spreadsheet is for everyone to sign up and list what they would like to make so we can compare and make sure not everyone is bringing chocolate chip cookies!

Please sign up for the time of day you are available to help the day of the sale so that we know how many volunteers we’ll have manning the stations at all times of the day. Popular items are of course cookies, brownies,
cupcakes, muffins, quick breads.

Challenge #1: If you are up to making a whole cake, tart, or pie, that would also be very attractive and great for the sale. Last year, all the large items – cakes, pies, whole bread loaves, sold the fastest and we were
able to sell them for a lot of money! If you think you are up to it, we’ll love to see more large items this year!

Challenge #2: If you bake gluten-free, vegan, or for any other special dietary needs, there was a huge demand for these specialty items last year! Please note on the Google spreadsheet if you think you might be able to contribute any items in this department!

Please be aware there are no refrigeration facilities at Omnivore Books. Please keep this in mind when choosing what to bake. We should be out of direct sunlight, but try not to make something that won’t keep for at least a few hours – we don’t want to make people sick!

2. How much should I bake?
Bake what you are comfortable making and can afford. In order to allow as many volunteers to participate as possible, we ask that you limit your contribution to approximately 2 dozen cookies, or a large cake/pie. We received some very generous contributions from bakers last year, however we ended up with more food than we could handle. In order to keep things manageable, we’re asking that volunteers keep their contributions within these limits.

The Share Our Strength people have suggested that the ingredient costs can be considered an in-kind donation to a charity so you can try to write them off that way, but neither I nor Share Our Strength can reimburse you for the ingredients you purchase or any other items you donate to the event. Thanks for your contributions to this worthy cause!

3. How do I package/price my items?
Share Your Strength suggests having all the items packaged. Small items like cookies in plastic/cellophane baggies (there are also very cute cookie packaging supplies at The Container Store and Michael’s), or bakery boxes for larger items. Sur la Table has recently beefed up their baking supplies department and they have a lot of beautiful packaging materials. There are also local restaurant supply stores, TriMark Restaurant Supply or Kamei Restaurant Supply that might have some interesting packaging or baking supplies.

Please label your items with the ingredients, and include the name of your blog or your business! It’s good publicity!

We will have several tables available for displaying goods. I would like to give each table a price point: $3, $6, $10 and $18. Please use this as a guide when packaging your items.

$3: Individual large cookies, cupcakes, bars
$6: Slices of cake, pie, individual tarts, loaves of bread
$12: Dozen small items packaged together like small cookies, mini cupcakes
$18: Individual cakes, pies, tarts

We can adjust price points slightly but hopefully this will help you in figuring out how to package your items so when you show up you can easily figure out where your goods can go.

If you have leftover bags and boxes please consider bringing them to the sale so we have extra on hand! thanks!

4. How do we spread the word?
Please publicize the event on your blog/Facebook page/Twitter! We’d love to get the word out as much as possible.

5. When do I show up on the day of the sale? How else can I help out?  

The bake sale starts at 10 AM. We (the organizers) will be there by 8:30 AM to start setting up. We would like people to arrive between 9-9:30 to drop off your items. Please note that parking is tricky around that area. However, please feel free to stick around – there will be space for bakers and bloggers to congregate and chat, and to encourage passer-by to stop and buy something! We’d love to meet and thank you all!  

Any other questions?
I hope this helps answer most of your questions and get you excited about the bake sale! So, please go sign up and spread the word! If you have more questions, e-mail us and we’ll answer as soon as we can! We’ll also try to send out updates to see how everyone is doing as we get closer to the bake sale.

Thanks again! 
The SF Bake Sale organizers


Important Bake Sale Updates!

April 18, 2012

Hi everyone! First off, I know I’m speaking for all of the organizers when I say we’re blown away by this year’s response–so many lovely people have signed up to bake and donate delicious things for the sale! Thanks to that outpouring of awesomeness, we are now closing the baking signup sheet for this year’s sale–we don’t want anyone’s time and effort to go to waste due to contributing more treats than we can sell. But there are plenty of other ways to help out with the sale, primarily plastering our flier all over the place! You can download the PDF over there on the right hand side of this page, as well as find our bake sale badge, perfect for adding  to your own blog or website.

Also, whether you’re a baker who has already signed up to contribute, or you’re just interested in coming by to snap up some goodies for a great cause, be aware that the location for this year’s sale has changed. We are excited to now be returning to Omnivore Books for this year’s sale, the site of the very first San Francisco Food Bloggers’ Bake Sale. Hooray! Ever better, baking goddess Alice Medrich will be signing books at Omnivore starting at 3 p.m., so it will be a glorious day celebrating baked goods of all sorts. Hope to see you on the 28th starting at 11 a.m.!

Omnivore Books
3885a Cesar Chavez Street (at Church Street)
San Francisco, CA 94131

San Francisco Food Blogger Bake Sale 2012 is Here!

March 18, 2012

San Francisco Readies for Third Annual San Francisco Food Bloggers Bake Sale to End Childhood Hunger
Bloggers to donate 100% of sales to Share Our Strength  

Marshmallow treats, cookies, brownies galore. Cakes, scones and cupcakes- all for sale in the Kiehl’s store. Foodies from the Bay Area are invited to attend the Food Bloggers Bake Sale on April 28th from 11 a.m. – 4 p.m. at Kiehl’s on 1971 Fillmore Street at Omnivore Books. Food bloggers from San Francisco will sell baked goods to benefit national non-profit Share our Strength.

It’s been a real treat to watch interest from local bloggers grow over the past few years. Each of us has a strength to share,” said Anita Chu of baking blog  Dessert First.

Started in 2010 with Anita Chu as the lead organizer, the event proved highly popular and successful. Anita recruited enthusiastic bake sale participants Shauna Sever, Irvin Lin and Annelies Zijderveld to help expand the event. In 2011, the foursome organized two bake sales – one at 18 Reasons and another at Kiehl’s. They are excited to return to organize this year’s bake sale where readers get the opportunity to purchase treats from favorite San Francisco food blogs.

“The first year, I had only heard about the bake sale a few days before. I baked cookie bars, showed up on the bake sale day and have enjoyed getting more involved,” said Irvin Lin of baking blog,  Eat the Love.

Organized nationally by Gaby Dalkin of What’s Gaby Cooking, the Food Bloggers Bake Sale coordinates bake sales held one day a year across the U.S. through local food bloggers to support Share our Strength.

“In a country where we have so such easy access to food, it’s astonishing to learn that millions of American kids don’t know where their next meal will come from. I have a little girl of my own. which makes the cause especially important to me,,” said Shauna Sever of baking blog Piece of Cake.

Last year’s Food Bloggers Bake Sale in San Francisco raised over $2500 for Share our Strength and this year’s Bake Sale is looking to double that number. Funds raised through the Food Bloggers Bake Sale support Share Our Strength’s efforts to end childhood hunger in America through their “No Kid Hungry” movement by helping fund after school and summer feeding programs.

“No kid hungry. We share our strengths of baking to help end childhood hunger. It’s that simple,” said Annelies Zijderveld of food poetry blog La Vie en Route.

SF Food Bloggers Bake Sale will be taking place at Kiehl’s from 11 a.m. – 4 p.m.

To participate, volunteer or for more information, please email us at with your name, contact info and blog URL


About Share Our Strength:
Share Our Strength® is the leading national organization working to make sure no kid in America grows up hungry. We weave together a net of community groups, activists and food programs to catch children at risk of hunger and ensure they have nutritious food where they live, learn and play. We work with the culinary industry to create engaging, pioneering programs like Share Our Strength’s Taste of the Nation; Share Our Strength’s Great American Bake Sale®; and other initiatives. Visit for more info.

About San Francisco Organizers:
Anita Chu is a graduate of Tante Marie’s professional pastry program and currently writes the blog “Dessert First.” She has written two cookbooks, “The Field Guide to Cookies” and “The Field Guide to Candy” and has been featured in The New York Times, Sunset Magazine, and Asia Society.

Shauna Sever writes the baking and dessert blog “Piece of Cake” and is a host for food-related television. Her first cookbook, “Marshmallow Madness!” was just released, and her second book “Pure Vanilla” is coming out Fall 2012. Her recipes have been featured in O Magazine, Working Mother Magazine, The Huffington Post, and more.

Irvin Lin writes “Eat the Love,” a 2011 finalist in Saveur magazine Best Food Blog Awards in the category of Best Baking and Dessert Blogs. A self-taught baker, Lin has won numerous baking awards including the judge’s first place and the people’s choice award in the SF Food Wars’ Pie or Die contest. He presented at the 2011 Blogher Food conference, speaking about Branding and Design for Food Bloggers.

Annelies Zijderveld began “La Vie en Route” as a place for food, poetry and art a la carte. With 12 years working in food marketing, Zijderveld has been involved in supporting Share our Strength for five years. She has had poems published in Pacific Review, Blind Pen Journal and an essay in Web Del Sol.