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San Francisco Food Blogger Bake Sale 2012 is Here!

March 18, 2012

San Francisco Readies for Third Annual San Francisco Food Bloggers Bake Sale to End Childhood Hunger
Bloggers to donate 100% of sales to Share Our Strength  

Marshmallow treats, cookies, brownies galore. Cakes, scones and cupcakes- all for sale in the Kiehl’s store. Foodies from the Bay Area are invited to attend the Food Bloggers Bake Sale on April 28th from 11 a.m. – 4 p.m. at Kiehl’s on 1971 Fillmore Street at Omnivore Books. Food bloggers from San Francisco will sell baked goods to benefit national non-profit Share our Strength.

It’s been a real treat to watch interest from local bloggers grow over the past few years. Each of us has a strength to share,” said Anita Chu of baking blog  Dessert First.

Started in 2010 with Anita Chu as the lead organizer, the event proved highly popular and successful. Anita recruited enthusiastic bake sale participants Shauna Sever, Irvin Lin and Annelies Zijderveld to help expand the event. In 2011, the foursome organized two bake sales – one at 18 Reasons and another at Kiehl’s. They are excited to return to organize this year’s bake sale where readers get the opportunity to purchase treats from favorite San Francisco food blogs.

“The first year, I had only heard about the bake sale a few days before. I baked cookie bars, showed up on the bake sale day and have enjoyed getting more involved,” said Irvin Lin of baking blog,  Eat the Love.

Organized nationally by Gaby Dalkin of What’s Gaby Cooking, the Food Bloggers Bake Sale coordinates bake sales held one day a year across the U.S. through local food bloggers to support Share our Strength.

“In a country where we have so such easy access to food, it’s astonishing to learn that millions of American kids don’t know where their next meal will come from. I have a little girl of my own. which makes the cause especially important to me,,” said Shauna Sever of baking blog Piece of Cake.

Last year’s Food Bloggers Bake Sale in San Francisco raised over $2500 for Share our Strength and this year’s Bake Sale is looking to double that number. Funds raised through the Food Bloggers Bake Sale support Share Our Strength’s efforts to end childhood hunger in America through their “No Kid Hungry” movement by helping fund after school and summer feeding programs.

“No kid hungry. We share our strengths of baking to help end childhood hunger. It’s that simple,” said Annelies Zijderveld of food poetry blog La Vie en Route.

SF Food Bloggers Bake Sale will be taking place at Kiehl’s from 11 a.m. – 4 p.m.

To participate, volunteer or for more information, please email us at with your name, contact info and blog URL


About Share Our Strength:
Share Our Strength® is the leading national organization working to make sure no kid in America grows up hungry. We weave together a net of community groups, activists and food programs to catch children at risk of hunger and ensure they have nutritious food where they live, learn and play. We work with the culinary industry to create engaging, pioneering programs like Share Our Strength’s Taste of the Nation; Share Our Strength’s Great American Bake Sale®; and other initiatives. Visit for more info.

About San Francisco Organizers:
Anita Chu is a graduate of Tante Marie’s professional pastry program and currently writes the blog “Dessert First.” She has written two cookbooks, “The Field Guide to Cookies” and “The Field Guide to Candy” and has been featured in The New York Times, Sunset Magazine, and Asia Society.

Shauna Sever writes the baking and dessert blog “Piece of Cake” and is a host for food-related television. Her first cookbook, “Marshmallow Madness!” was just released, and her second book “Pure Vanilla” is coming out Fall 2012. Her recipes have been featured in O Magazine, Working Mother Magazine, The Huffington Post, and more.

Irvin Lin writes “Eat the Love,” a 2011 finalist in Saveur magazine Best Food Blog Awards in the category of Best Baking and Dessert Blogs. A self-taught baker, Lin has won numerous baking awards including the judge’s first place and the people’s choice award in the SF Food Wars’ Pie or Die contest. He presented at the 2011 Blogher Food conference, speaking about Branding and Design for Food Bloggers.

Annelies Zijderveld began “La Vie en Route” as a place for food, poetry and art a la carte. With 12 years working in food marketing, Zijderveld has been involved in supporting Share our Strength for five years. She has had poems published in Pacific Review, Blind Pen Journal and an essay in Web Del Sol.

One Comment leave one →
  1. March 28, 2012 11:10 am

    So bummed we no longer live in SF and will be missing this bake sale :(.

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